Campaign Marketing
As a marketing specialist I have blended strategy, creativity, and social impact storytelling to build awareness, engagement, and participation in program services.
Work History
While I was a student at the Univeristy of Washington Tacoma, I was a Student Assistant working at the Milgard School of Business Centers of Excellence for the Center for Leadership & Social Responsibility (CLSR).
A center that creates and promotes opportunities for students and community members to learn about leadership and social responsibility.
As the Student Assistant, I developed and executed the campagins for the Center’s program services, supporting it’s Strategic Plan 2022-2027, fostering ethical, inclusive, and community-oriented leadership through professional development services.
Campaigns
For each campaign, I did the following in order to achieve goals of increasing awareness and participation in programs.
Strategic Campaign Development:
Planned and executed cross-platform campaigns promoting programs, events, and initiatives.
Developed content calendars, defined audience segments, and aligned campaign goals with the Center’s strategic priorities.
Brand-Aligned Messaging:
Created cohesive campaign narratives emphasizing leadership, equity, and impact.
Ensured visual and verbal consistency across digital and print materials to strengthen CLSR’s brand identity.
Multi-Channel Marketing:
Managed campaign rollout across social media, newsletters, email, and on-campus outlets.
Coordinated messaging with other university departments to broaden reach and engagement.
Each January, the Center for Leadership and Social Responsbility hosts an internal case competition that is open to all undergraduate students at the University of Washington Tacoma.
I was responsbile for creating the promotional materials, target audience engagement, and assisting with logistics.
For this campaign I did the following as well to enhance awareness and participation...
In-Person Marketing:
Created a PowerPoint presentation that promoted the Internal Case Competition and the benefits students would gain from participation.
I presented in 20 classes, using call-to-action tactics to encourage students to sign up, I got people to sign up, double the amount from the year before.
Integrating Branding:
Designed cohesive program materials (digital and print) that reflected the CLSR’s identity.
By using the same color palettes and fonts, it was easily recongizable, while also using call-to-action tactics to engage target audience and increase participation.
Storytelling Narratives:
Used authentic stories and testimonials from past participants to connect audiences with the CLSR’s mission.
Crafted campaign narratives that emphasized empowerment, collaboration, and impact, showing how CLSR programs develop socially responsible leaders.
Campaign Content
Here I am presenting in a class.
Each year, the Center for Leadership & Social Responsibility at the Milgard School of Business invites undergraduate teams from select world-wide universities to participate in the annual invitational competition on social responsibility.
The winners of the Internal Case Competition represent UW Tacoma in this Invitational Case Competition.
Campaign Content
For this campaign I created a Welcome Packet for the domestic and international teams.
Check out the
Welcome Packet
The Milgard Women’s Initiative (MWI) Mentoring Program is designed for early to mid-career students, particularly those who are the first in their families to attend college and international students, to explore issues women face in their careers and to engage with a mentor outside their usual networks. Open to all students regardless of gender.
For this campaign I did the following as well to enhance awareness and participation...
Storytelling Narratives:
Used authentic stories and testimonials from past participants to connect audiences with CLSR’s mission.
Crafted core campaign narratives that emphasized empowerment, collaboration, and impact, showing how CLSR programs develop socially responsible leaders.
Integrating Branding:
Designed cohesive program materials (digital and print) that reflected the CLSR’s identity.
By using the same color palettes and fonts, it was easily recongizable, while also using call-to-action tactics to engage target audience and increase participation.
Campaign Content
The 2025 Milgard Women's Initiatives Lead Your Way fellowship is designed to empower high school sophomores and juniors in the Tacoma/Pierce County area and equip them with leadership skills, knowledge, and confidence.
Open to individuals of all gender identities and expressions. The Lead Your Way fellowship is dedicated to women's leadership development, navigating workplace challenges, and creating strategies to deal with those issues.
For this campaign I also used these strategic tactis to accomplish CLSR goals...
In-Person Marketing:
Created a PowerPoint presentation that promoted the Lead Your Way fellowship program and the benefits students would gain from participation.
I traveled to every high school in the Pierce County area, using call-to-action tactics to encourage students to sign up.
Storytelling Narratives:
Used authentic stories and testimonials from past participants to connect audiences with CLSR’s mission.
Crafted core campaign narratives that emphasized empowerment, collaboration, and impact, showing how CLSR programs develop socially responsible leaders.
