Event Marketing & Logistics 

As a marketing specialist I use strategic communication, creative promotion, and operational coordination to ensure that events are well-organized, well-attended, and aligned with brand goals.

Work History

Logo of Milgard School of Business with the text 'Center for Leadership & Social Responsibility'.

While I was a student at the Univeristy of Washington Tacoma, I was a Student Assistant working at the Milgard School of Business Centers of Excellence for the Center for Leadership & Social Responsibility (CLSR).

A center that creates and promotes opportunities for students and community members to learn about leadership and social responsibility.

At the Center for Leadership and Social Responsibility, I supported the successful execution of high-impact events through strategic marketing, creative promotion, and operational coordination. My work ensured that each event effectively reflected the Center’s mission of fostering ethical, inclusive, and community-based leadership.

Events

For each event I did the following to ensure the marketing and logistics were seamless.

Event Marketing Strategy

Designed and implemented promotional campaigns to increase awareness and participation in CLSR events.

Created multi-channel event marketing plans, integrating social media, print, data-driven storytelling, and community connections to maximize visibility and registration.

Creative Content & Engagement

Produced event-specific content digital flyers, countdown posts, and guest speaker spotlights, to build anticipation and engagement leading up to major events.

Promoted events as opportunities for growth, connection, and impact, encouraging diverse participation.

Event Coordination & Logistics

Assisted with event planning, scheduling, and on-site logistics, ensuring smooth operations from setup to post-event wrap-up.

Supported guest management including registration, check-in, food set-up, and follow-up communication, to create a welcoming and professional experience.

Welcome Days

The annual event held to introduce students to the programs offered by centers and Registered Student Organizations (RSOs) at the University of Washington Tacoma.

I represented the CLSR at a booth that provided program flyers and “swag” which were branded CLSR items.

For this event, I did the following as well to enhance target audience awareness and participation in programs.

In-Person Marketing

Designed and created promotional print material to hand out and engage with students.

As the liason for the CLSR, I used face-to-face marketing skills to increase awareness and participation in programs and events.

Branding & Storytelling

Used authentic stories and testimonials from past participants to connect audiences with the CLSR’s mission.

Crafted core campaign narratives that emphasized empowerment, collaboration, and impact, showing how CLSR programs develop socially responsible leaders.

Event Content

Social media follow poster with logos for LinkedIn and Instagram, QR codes for scanning, purple background, and text encouraging social media engagement from Milgard School of Business Center for Leadership & Social Responsibility.
A promotional poster for the Center for Leadership & Social Responsibility, encouraging people to complete a survey about influencing the future of corporate social responsibility, with a QR code for the survey, and a thank you message from the University of Washington Tacoma.
A woman is speaking to a group of people at an indoor event, possibly a conference or a fair, with informational materials on the table in front of her.
A woman at a conference booth talking to two attendees, with brochures and purple branded merchandise on the table, representing the University of Washington Center for Leadership & Social Responsibility.

Internal Case Competition

Each January, the Center for Leadership and Social Responsbility hosts an internal case competition that is open to all undergraduate students at the University of Washington Tacoma. 

I contributed to the 18th and 19th Annual Milgard Internal Case Competition.

I was responsbile for the following…

  • Food pick-up and set-up for the event

  • Set-up and tested technology for the PowerPoint presentations created by participants

  • Guiding teams to designated rooms for presentations

  • Provided intrustions and rules to the judges and participants before the presentations

  • Time-keeping and coordinating schedule for pre-liminary round and final round

A classroom presentation on Patagonia with four presenters standing in front of a large screen, audience seated at desks, some taking notes, in a university lecture hall.

Action shot of the participants presenting in the final round.

A group of diverse people seated at curved desks in a conference room, listening attentively, with snacks and drinks on a table at the back.

It was a full house that day, great support from students and staff.

Invitational Case Competition

Each year, the Center for Leadership & Social Responsibility at the Milgard School of Business invites undergraduate teams from select world-wide universities to participate in the annual invitational competition on social responsibility. 

The winners of the Internal Case Competition represent UW Tacoma in this Invitational Case Competition.

I contributed to the 13th and 14th Annual Milgard Invitational Undergraduate Case Competition on Social Responsibility (MICCSR).

I was responsbile for the following…

Welcome Dinner:

  • Printed Welcome Packets for each participant (150)

  • Set-up and decorated white taple tops with center pieces and program materials, with a gift for each seat

  • Hosted table to make international teams feel welcome

Presentation Day:

  • Created nametags for all participants, coaches, judges, and staff

  • Set-up and operated registration booth

  • Set-up and tested technology for the PowerPoint presentations created by participants

  • Guiding teams to designated rooms for presentations

  • Provided intrustions and rules to the judges and participants before the presentations

  • Time-keeping and coordinating schedule for pre-liminary round and final round

Before Presentation Day:

  • Conducted campus tour with International and Domestic teams

  • Hosted lunch at Indochine (Tacoma, WA)

  • Assisted with the guided tour through downtown Tacoma to The Musuem Of Glass

People standing in line at an art exhibit featuring a colorful, abstract wall with pink, red, and purple circular patterns, illuminated neon cloud shapes, and a glass display case with a floral arrangement.

Tour at the Museum of Glass

Group of people sitting at a long banquet table in a dimly lit restaurant, with decorative lighting and red fabric drapes on the wall.

Lunch at Indochine Asian Dining Lounge

Five women standing together in front of a blue backdrop with 'Milgard School of Business' and the University of Washington logos, smiling for a group photo.

CLSR Team

A large group of people, some in suits, standing in front of Milgard Hall at a university or similar institution. Two individuals are wearing large cartoon-like mascot costumes resembling a white cat or dog.

MICCSR Teams

Mentoring Program

The Milgard Women’s Initiative (MWI) Mentoring Program is designed for early to mid-career students, particularly those who are the first in their families to attend college and international students, to explore issues women face in their careers and to engage with a mentor outside their usual networks. Open to all students regardless of gender.

I was responsbile for the following…

  • Rearranged the venue tables to fit for the objective of the event

  • Decorated tables and displayed program materials

  • Set-up food and dessert table

  • Set-up the technology and music

  • Designed and created nametags for each event

  • Set-up registration table and recorded attendance

  • Assisted with clean-up and organizing left-over materials

  • Participated in team debriefing to talk about successes and mistakes

Women sitting at tables in a conference room during an event titled 'MWI Mentor Orientation'. Large screens display the event title, and participants are engaged in conversation.

Mentors and Mentees meeting for the first time

Group of diverse women and girls gathered indoors for a photo, standing on a concrete floor in front of a glass entrance and a blue exhibit wall with informational plaques.

MWI Mentorship Program 2024-2025 group picture

Five women in a group discussion at an indoor conference, some holding colorful bingo papers, with gray walls and a projector screen in the background.

MWI Mentoring Program in the Spring 2025, particpiating in ice-breaker

Four women sitting at a table during a panel discussion in a room with wood and gray walls. One woman is speaking into a microphone, and a large screen behind them displays questions to consider.

Inclusive discussion on professional development and success, guided by provided questions to engage everyone

Three women at a buffet table serving themselves food, with food trays and utensils, inside a room with large windows and gray walls.

Preparing the catering for guests

Three women standing behind a table at an event, with water bottles, glasses, and gift bags. The table has a purple tablecloth with the logos of the University of Washington and Milgard School of Business, and the words 'Center for Leadership & Social Responsibility'.
A woman with brown hair holding a microphone and smiling at a conference or event. Seated next to her are two women, one with glasses, all at a table with water bottles and gift bags. A large screen displays a colorful presentation and an audience is visible in the background.

Celebratory pose with my wonderful co-workers with our perfectly displayed branded table

End of the year celebration to close the program

A woman is giving a presentation at a conference or seminar, with four women sitting at a long table listening. A large screen displays a group photo with the title 'MWI Mentor Program'.

Thanking the mentors and mentees for their participation