Social Media Marketing  

As a marketing specialist I have strengthened digital presence, increased target audience engagement, and created connections in the community through a brands social media channels.

Work History

Milgard School of Business Center for Leadership & Social Responsibility logo, featuring text in black and purple.

While I was a student at the Univeristy of Washington Tacoma, I was a Student Assistant working at the Milgard School of Business Centers of Excellence for the Center for Leadership & Social Responsibility (CLSR).

A center that creates and promotes opportunities for students and community members to learn about leadership and social responsibility.

As the Student Assistant, I managed the Center’s social media channels to amplify its mission of fostering ethical, inclusive, and community-oriented leadership. Through strategic planning, content creation, and analytics, I cultivated a strong online presence that strengthened the engagement with CLSR programs.

Instagram Content

A slide titled 'What is Leadership?' with a definition: 'A social process that enables people to work together to achieve results they could never achieve working alone,' surrounded by colorful shapes.
Infographic titled 'Why You Need Leadership Style' with three points: 1. Provides Direction and Consistency: A defined leadership style helps guide your decision-making and actions. 2. Builds Trust and Credibility: When your leadership style is clear, people know what to expect from you. 3. Enhances Team Motivation: Creates an environment where team members feel supported and motivated, boosting productivity.
A colorful infographic titled 'Tips for Effective Time Management' with six tips listed in separate boxes. Tips include identifying important tasks, creating SMART goals, allocating time blocks, turning off distractions, tracking time use, grouping tasks, establishing boundaries, and delegating tasks.
Infographic titled "Mindful Activities to Decrease Stress" with six circles numbered 1 to 6, each containing a different activity: 1. Guided meditation—focusing and bringing awareness to the present moment; 2. Mindful walking—noticing the body and environment as it moves; 3. Body scan—bringing awareness to the body; 4. Mindful eating—paying attention to the experience of eating; 5. Nature observation—noticing the sensations of the environment; 6. Gratitude practice—recognizing positive things in life and expressing gratitude.
A colorful illustrated advice card titled 'Quick Tip' with text advising to focus on high-priority tasks, create a to-do list, and tackle the most important items early in the day.
Infographic titled '3 Ways to Start Shifting Your Mindset' with three pairs of colored circles connected by arrows. The first pair: green circle says 'Instead of saying yes to every task you are asked to do' and orange circle says 'Learn how to prioritize, set boundaries, and don't be afraid to say no.' The second pair: yellow circle says 'Instead of putting off larger tasks because they are overwhelming' and purple circle says 'Break larger tasks down into manageable steps.' The third pair: pink circle says 'Instead of jumping from task to task and multitasking' and teal circle says 'Designate focused time slots to specific activities.'
A graphic with a purple and green layered background, featuring text about the importance of consistency in achieving goals. The word 'Reminder' is prominently displayed in a white box with a gray border, and there are small orange flowers at the corners. The main message emphasizes that consistency helps maintain a progressive flow in routines.
An infographic titled 'Leadership Tools: Continuous Learning', listing six tools with icons and color-coded labels: 1. E-Books and White Papers (blue), 2. Social Media Posts (purple), 3. Blog Articles (yellow), 4. LinkedIn Learning (green), 5. Podcasts or TedTalks (red), 6. Current Case Studies (blue).
A promotional graphic featuring the title 'Humble Leadership' and a photo of three women engaged in a discussion, with bullet points listing tips such as admit mistakes, know yourself, ask for help, and practice mindfulness.
Infographic with tips for better communication, including three points: 1. Listen actively, giving full attention and reflecting to understand. 2. Be empathetic, understanding others' points of view and building rapport. 3. Speak clearly, organizing thoughts and using simple language.
A cartoon slice of cake with white, orange, and brown layers and whipped cream on top, on a beige surface with a purple background and yellow and purple stars. The cake has the text 'HAVE A LITTLE COURAGE' written on it.
Image with a teal background and decorative star-like designs, featuring a quote about visionary leadership on a purple box, stating: 'A leader's ability to envision a future state and inspire others to work towards making it a reality.' The large text at the top reads 'Visionary Leadership'.
An educational graphic with a green background and clouds, featuring a tree and a small flower on a grassy hill, titled 'What is Sustainability?'. The text explains that sustainability involves reducing ecological footprints and how fast resources are consumed compared to the planet's recovery.
Illustration promoting October as Campus Sustainability Month with characters celebrating sustainability at a higher education campus.
Educational poster on environmental practices with tips to reuse, recycle, reduce paper, and share information.
Number 2 in a purple shape with the words "Embrace Mistakes" and a description about shifting focus from failure to opportunity, on a green background.
Number 03 with the phrase 'Believe in Yourself' and encouraging text about replacing self-doubt with self-belief and nurturing a positive self-image.
Pink background with large red text stating "Start Being a Leader," a button labeled "Tips and Traits," and a curved arrow icon pointing to the right.
A pink motivational poster with large red text that reads 'Set Some Goals'. The poster includes smaller red text encouraging visualization of positive outcomes and discovering signs of weakness to strengthen and set goals. There is a red asterisk symbol on the right side of the poster.
Pink background with text encouraging prioritization: 'Get your priorities straight' and tips to focus on beneficial activities, minimize distractions, and research opportunities.
Pink motivational quote card with red text stating, 'Try Things and Fail.' includes a quote about the importance of trying and learning from failure, and a decorative asterisk symbol.
A graphic with a podcast player interface promoting leadership podcasts that inspire change, featuring play, pause, rewind, fast forward, shuffle, and repeat icons.
A digital illustration of a podcast player playing the "Dare to Lead" podcast by Brené Brown, featuring a vintage microphone icon and playback controls on a light purple background.
Podcast cover art displaying a woman with dark hair and red lipstick, wearing a black shirt, smiling against a pink and red background. Title: 'Diversity: Beyond the Checkbox' with Jackie Ferguson. Podcast controls including rewind, play/pause, fast-forward, and repeat are shown below.
Podcast cover art titled "A Bit of Optimism" featuring Simon Sinek, with a smiling man with glasses in front of a blue background, music playback controls, and a beige background.
Digital illustration of a smartphone playing the podcast 'We Can Do Hard Things' by Glennon Doyle, showing the podcast cover with a smiling woman with long, wavy pink hair against a purple background.
Book cover titled 'Embrace ethical leadership in 3 steps' with a group of diverse women in colorful suits standing with their backs to the camera.
A digital graphic with a photo of three people having a discussion in a brightly lit room, a purple text box with 'Step 1', and a pink woman in a suit on the right. The text reads 'Develop a code of ethics' and explains establishing a clear, concise code of ethics outlining conduct and decision-making.
A colorful infographic with the title "Step 2" and the subtitle "Lead by example." It features a photo of three women wearing brightly colored suits, and the text emphasizes that leaders should embody ethical behavior, transparency, and responsibility.
A woman in a pink blazer standing with her arms crossed, with text indicating step 3: incentivize ethical behavior, recognizing and rewarding team members for demonstrating ethical conduct.
Four women sitting in chairs, wearing colorful blazers and pants in blue, purple, orange, and pink, against a light background with the words 'And don't forget to... Empower' and a green abstract shape.
A graphic with the title 'Make Time for Yourself' and the number 03 inside a large yellow circle. To the right, there is a message about cultivating enjoyable activities for physical and mental well-being. The bottom has icons for messaging, sending, liking, and bookmarking, with a note encouraging followers for more tips.
A graphic with two overlapping circles; the first circle is yellow with the text "Ways to Make Mental Health a Priority," and the second circle is purple with a right arrow.
A motivational poster with the message 'Connect with Others' at the top, featuring a circle with advice about staying in touch with friends and family for mental health, and a yellow circle labeled '02' on the right, with a small arrow pointing right at the bottom.
Colorful book cover titled 'Mindset Matters' with a pink background and green border, featuring bold yellow and purple text about shifting perspectives for success and personal growth.
A graphic with the title 'Focus on the Positive' and a circular section labeled '01'. The graphic contains a message about practicing gratitude to improve mental wellness.
A colorful graphic with a yellow flower-shaped 중앙, green background, and purple text that reads '01 Embrace Growth'. Beneath it, additional purple text encourages embracing a growth mindset and replacing fixed notions about abilities with understanding that skills and intelligence can be developed through dedication and effort.

My Impact

Using data from Meta Business Suite, here is my impact on the CLSR’s Instagram for the the first year I started utlizing the media channel during January 2024 to May 2024.

A screenshot of social media analytics showing reach data from January through May 2024, with a graph illustrating daily reach fluctuations and a total reach of 453.

I was able to reach 453 accounts by organically posting content aligned with the CLSR brand.

Increasing their reach by 4.0K% since October 2023 showing the importance of strategic content.

Using data from Meta Business Suite, here is my impact on the CLSR’s Instagram for the academic year, August 2024 to May 2025.

Screenshot of Instagram content overview including views, reach, and engagement metrics over time, from August 1, 2024, to June 1, 2025.

Establishing a stronger digital presence and target audience engagement rate by 5.53%.

On average, getting 253 views per post.